Vitamin Pink is the core of Karina Choudhrie’s mantra. It embodies the strength of female energy and our ability to be like a vitamin in the lives of others. It is the phases of life that we go through and how we evolve together and a tribute to our female design team.
Encapsulated in this diffusion fine jewellery line they are pieces that can be styled and stacked
by the wearer, to be worn all the time as a daily extravagance.
It has curves, is resplendent in solid gold, and is mixed with gemstones. The gold has a ribbon texture with very linear edges. It represents our creative focus and the jewels appear on chain pendants.
Designed to be worn as a daily extravagance, our fine jewellery collections are crafted with precision and use only the best materials. They are an extension of our design language, a diffusion of our soul so that you can live in our universe every day.
The Icon collection is in homage to the city of London where it was born.“London is the centre of my world - a mix of cultures and energy existing in harmony from all over the world. Women of power gather here in a city which has given so many women amazing opportunities to grow."
A lot of London architecture has an essence and bold architectural spirit infused by the history of its prominent buildings.
The Icon collection was designed in a very precise way to the millimetre, also with strength and structure as it’s a most important feature.
Icon is the signature silhouette of the brand, which many people see as two overlapping hearts.
