In the heart of central London, a stone’s throw from Buckingham Palace, sits a discreet by-appointment atelier dedicated to jewellery, swathed in pink, romantic dusty rose to be precise.

“I live for colour,” says Choudhrie and nestled within her bejewelled menu are natural Basra pearls from the Persian Gulf, diamonds, rubies, emeralds and spinels as magnificent as a Maharaja’s treasure chest.

Our fine jewellery collections are an extension of our design language, a diffusion of our soul so that you can live in our universe every day.